The smell of Nuremberg sausages wafts through the centre of the city, a hearty mouthful and an unmistakable taste!
We must preserve this!
Passer-by in Nuremberg
Look closely, relax and enjoyIn day-to-day commerce we can recognise the specialities that are currently under the protection of EU origin, either by the yellow-blue or yellow-red characters or also by the protected product name followed by the additional "PGI" or "PDO” designation.
A good feeling for both the head and heart
The purchase of foods is a matter for both the head and the heart, guided by the desire for security - and by a certain feeling for life. For consumers the EU origin symbols are clear signals: Anyone who sees these can be sure that they are buying delicacies with a specific home and a guaranteed place of origin. For example, only people who buy a bottle marked “Bayerisches Bier“ together with the “PGI” (g.g.A.) designation can be certain that they are buying a bottle with the purest beer from Bavaria in it. And only cheese which is made in particular regions of the Allgäu and from 100% Allgäu raw milk is allowed to be marketed as Allgäu Mountain Cheese P.D.O. (Allgäuer Bergkäse g.U) This protection of food specialities also stands for craftsmanship and tradition, for food with a history, with an unmistakable aroma and a warmly loved taste.
You can find more information about all aspects of the topic of world food speciality heritage, including interviews with experts on delicacies, refined recipes and tips from the star chef Christian Jürgens at: www.weltgenusserbe.eu.
In the focus of the World Food Delicacies Heritage Bavaria campaign are the EU origin labels "protected geographical indication (PGI)” and "protected designation of origin (PDO)”: Only traditional, high-quality specialities, inseparably connected to a specific region, may bear these labels.